Bobby Orr’s “Torture Test”

I’ve gotten a few suggestions recently that perhaps one of my fellow Orr collectors could fill in for me every once in awhile and write a guest blog about some of the Orr memorabilia that they have. Sure enough, Orr collector extraordinaire Danny, who I met through this blog, responded right away. So this post belongs to him in his own words. The collectible this week is Bic Pens. Enjoy!

In the winter of 1970-71 Bic Pen hired Bobby Orr to promote there pen products.

They started the campaign by running a commercial on January 1971 were they would place a pen on the blade of Bobby Orr’s stick and he would then take a shot with a puck. After he was done he would show the camera that the pen still worked. Funny to believe.

Right after the commercial many stores started carrying many of the Bobby Orr endorsed Bic Pen products.

For each purchase you would receive a large rounded corner photo in color with white border for free, size was 8 ¼” x 11 ¾”. I personally still remember getting this photo after I bought a single Bic Pen at “Towers”.




The display boxes you see in the ad is very rare and so is the ad (See Photo). The most common pen pack is the one displayed in color with a few pens being offered and Orr’s photo showing along with the retro flare of the day. The Maxi-Pac is much tougher to acquire as it was more costly at the time offering ink in 4 colors and a very special 5” x 7” picture in black and white on the back of the pack.

I would set values at,Display Box $400 Plus, Advertisement $100, Maxi-Pac $150, large 8 ¼” x 11 ¾ photo $25-$80 depending on condition and the regular pen pack at $75.

These are just average prices and it could be higher. Cut out black and white photo from the Maxi-Pac have sold from $25 to $150 depending on condition, the one in the photo is an unused Maxi-Pac I scored for under $25 bucks many years ago on Ebay but it will not sell that cheap these days.

When Danny first sent me these pics I immediately notice the ad, which I have never seen before. The display box is now near the top of my list of items that I really want.

Many thanks to Danny for a great write-up. Look for more guest posts from him in the future as he has many more vintage Orr items in his collection.

Have a great week and see you next Sunday for more Bobby Orr memorabilia.

11 Responses to “Bobby Orr’s “Torture Test””

  1. terry the bushpg says:

    on behalf of the readers, welcome and thanks to danny for the contribution and gary for relinquishing his space for a week. that display box is very sweet but i doubt that many survived. i will continue the lead and write a guest blog in the summer when i return from vacation. until then, keep up the fine work and let us see more of these great orr pieces!

  2. iceman says:

    does anyone know why all the 8×10 promo photos are trimmed at the corners?

  3. Danny says:

    Hey Gary, it was a pleasure to do this blog for you. I will do a few more in the future.
    Iceman, i have no idea why everyone of those large promo photos had rounded corners but thats just how all of them are, if you do see one with square corners stay away as it is most likely is a reprinted photo. Also the stock of paper is thicker than your regular printing paper.
    As far as the display box goes “next to impossible’ as i have never seen one, i do not have one but i only see it from the ad. The ad is actually in color but i chose to display it in Black and White do to copy cats these days.

  4. Gary says:

    Would love to get a guest blog from you Terry. Enjoy your vacation!

  5. Gary says:

    I really appreciate the blog Danny. Very well written. Look forward to more in the future!

  6. The Goog says:

    Pretty neat, I enjoy seeing the oddities/rare items in people’s collections.

  7. Gary says:

    So do I Goog. So do I.

  8. Scifinds says:

    Was Bobby Orr endorsing a particular brand of hair creme at the time? It is sooooo shiny

  9. Gary says:

    Dave, the man was so great he just gave off an aura.

  10. Ian says:

    I have a full ream of paper and the pens with Orr if anyone is interested

  11. Gary says:

    I think a lot of Orr collectors, myself included, are interested.

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